RESUME

PROFESSIONAL EXPERIENCE

• Managed a team of marketers to generate email, SMS, social and organic marketing campaigns
• Developed monthly budgets of $2+ million for the marketing department that included cost of sale, revenue, orders, average order value, conversion rate and traffic targets for each channel
• Advanced marketing strategies by pulling data through SQL, Big Query, and Google Analytics
• Acquired backlinks for vital keywords and optimized page content to increase month-over-month organic traffic and orders by 14% and 21%, respectively
• Conducted A/B tests to improve traffic, conversions, and overall revenue
• Coordinated with international ecommerce sites to improve/launch marketing campaigns
• Established a data-driven mentality and a relationship-based management style to increase month-over-month revenue growth for the marketing department by 18%

• Worked with Business Intelligence to create meaningful reports with actionable data
• Averaged 11.43% month-over-month operating income growth
• Averaged 4.22% month-over-month customer acquisition growth
• Developed and sent an average of 21 marketing campaigns per week
• Increased the average email unique open rate from 18.03% to 21.38%
• Increased the average email unique click-through rate from 15.57% to 21.83%
• Managed a customer database of over 1.7 million
• Developed automated campaigns for the U.S. and a conglomerate of 67 countries
• Built bi-monthly webpages for organizational content via Dreamweaver
• Created original visual content through Adobe Photoshop
• Implemented a global marketing automation platform through Marketo
• Developed training videos to educate global markets on how to use Marketo
• Managed one direct employee
• Facilitated trainings and best practices for new hires

• Created weekly and monthly metric reports to show profitability and campaign health
• Created the best performing video in company history with a Facebook reach of 1.59 million
• Averaged Facebook post stats of 687k reach, 223k video views, 16k interactions, and 5k shares
• Increased the average month-over-month blog viewership by 10.49%
• Created original visual content through Adobe Photoshop
• Worked cross-departmentally to fulfill projects requiring 40-plus days of development

• Created demand generation campaigns through LinkedIn, AdWords, and Facebook
• Developed retargeting campaigns to reach out to potential customers with display ads
• Incorporated advanced marketing automation campaigns to reach out to customers
• Established buyer personas to increase conversion rates with proper messaging
• Created email automation outreach programs

• Worked independently to market services to businesses from Ogden to Provo
• Initiated high-profile business leads for contract proposals worth upwards of $50,000
• Obtained service quotes from a variety of businesses for evaluation
• Built trusted relationships with customers to increase customer satisfaction

• Developed the initial feasibility test for the online mentor program to generate revenue
• Built relationships with angel investors and community leaders
• Developed a functioning website through WordPress
• Researched and developed white papers as content to increase demand generation
• Developed onboarding email series to educate potential customers

Executive Board Member, Unlocking Silent Histories
September 2018-Present

• Develop and oversee the company’s Digital Marketing strategy
• Focus on developing growth, brand reputation, and establishing a customer lifecycle
• Establish KPIs to ensure proper goals are met
• Connect with other non-profits to create strategic partnerships
• Establish events and network to raise money

Program Director, Bennion Community Service Center
May 2015-August 2016

• Managed a team of volunteers, including recruiting, training, and overall onboarding process
• Track monthly volunteer hours to demonstrate programs value
• Teach weekly music lessons to homeless youth
• Partnered with other non-profits to hold events
• Maintain a program budget to ensure sufficient funds are available for emergencies

Research Assistant, Intermountain Healthcare
March 2014-August 2014

• Built relationships with patients and determined their eligibility for research participation
• Created a patient database to track patient progress and eligibility requirements
• Sat on the research panel to understand and convey FDA research best practices

Emergency Room Volunteer, Primary Children’s Hospital
September 2014-August 2015

• Placed patients in the appropriate rooms while they waited for the doctor
• Retrieved materials that the doctor requested
• Established patient triage priority by interacting with the patient and relaying the info to the nurse

University of Utah, David Eccles School of Business
August 2017

Bachelors of Science, Marketing

• Pi Sigma Alpha Honor Society member